Starbucks logo
Starbucks' original brown logo was inspired in 1971 by a young Seattle designer, Terry Heckler, from a 16th-century Scandinavian wood carving of a two-tailed mermaid with her breasts exposed and her twin fish tails visible.

Starbucks' original brown logo was inspired in 1971 by a young Seattle designer, Terry Heckler, from a 16th-century Scandinavian wood carving of a two-tailed mermaid with her breasts exposed and her twin fish tails visible.