The Poster of My Dear Cigarettes/美丽牌香烟

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“My Dear”cigarettes advertisement published in the Shen Bao cleverly used the question mark. The advertisement shows a man and a woman under an umbrella, with a large question mark next to them. The slogan reads, “They are not hiding under the umbrella to steal a kiss, they are lighting up their beloved “My Dear” cigarettes,” arousing the curiosity of consumers.


“Shen Bao” is a newspaper published from 1872 to 1949 in Shanghai, China.

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