In a time when histories are being removed, hidden, and made illegal to teach in schools, your support for The People’s Graphic Design Archive is more important than ever. This is your archive and survives on your support.
Donate

Sam Cooke’s SAR Records Story

1

Sam Cooke’s SAR Records Story was a tribute to Sam Cooke for his contributions as a songwriter, producer, and performer. SAR was born out of the vision of Sam Cooke and J.W. Alexander, who sought a way to broaden the appeal of gospel music while introducing the techniques of gospel into the world of pop. 

The packaging incorporates a black-and-white illustration with minimal type on the exterior. The type is simple, but the use of metallic ink (bronze) augments the design and sets the tone of colors used throughout the package and on the CDs. The interior repeats the illustration and subtly includes Sam Cooke’s signature in black on black. The book continues with classic black-and-white photographs and screens of the metallic bronze.” - Sourced from AIGA.

The package design stuck out to me, especially the use of bold colors and metallic ink on the CD's next to a simple black-and-white photograph-- it creates a nice contrast and gives an overall satisfying appearance to the viewer.