Olivetti Lexikon
Date
1954
Credits
- Giovanni Pintori
- Olivetti Firm
Format
- Poster 2036
- Advertisement 242
Techniques
- lithography 199
This is a poster for the Olivetti Typewriter Company. From 1931 Olivetti had an advertising and development office that encouraged painters, graphic designers and architects to experiment in design. In the 1940s and 1950s the painter Giovanni Pintori designed some remarkable posters for the firm. Olivetti’s policy also involved commissioning modern architecture and publishing arts and social science publications. All these activities gave Olivetti worldwide recognition and prestige.
