Entwurf für den Multi-Media-Messestand eines Zahncreme-Herstellers (Trade Fair Stand of a Toothpaste Producer)
Herbert Bayer designed this collage for the multimedia trade fair stand of a toothpaste manufacturer in 1924. The design uses cutting and pasting of mixed media elements paired with large blocks of primary colors. Additionally, the brand's name, “Regina” is placed in three places on the advert. These features highlight the multimedia strategies employed in promoting the ‘Regina’ toothpaste brand, exemplifying Bayer’s early exploration within advertising techniques that would go on to influence modern marketing and exhibition design.
Trade Fair Stand of a Toothpaste Producer | Herbert Bayer | 1924