The Most Valuable Asset of the ReichA History of the German National Railway, Volume 1, 1920-1932

This book discusses the economic policies of Nazi Germany, which were heavily supported by propaganda efforts that relied on design principles. The Nazi regime used typography, posters, and branding to create a strong national identity and reinforce their economic and ideological goals. The Nazis initially promoted Fraktur typography to evoke a sense of German heritage and tradition. By 1941, they banned Fraktur in favor of Roman serif typefaces, claiming that Blackletter had “Jewish influences.” 

Posters and advertisements depicted the German economy as strong, self-sufficient, and industrially advanced. Graphic design was used to visually communicate messages of economic stability and nationalism through carefully crafted layouts, bold typography, and powerful imagery. Nazi economic and industrial policies required consistent, controlled messaging. Graphic design principles such as hierarchy, contrast, and repetition were used in government posters, newspapers, and signage to ensure clarity and mass appeal.

The book indirectly highlights how Nazi visual strategies influenced later corporate branding and political design. While this book is an economic history book, it provides insight into how graphic design was used as a tool for economic propaganda.