Carulla Knives Advertisement
Date
circa 2010
Credits
- Camilo Ruano Art Director
- John Raul Forero Creative Director
- Juan Jose Posada
- Javier Crespo Photographer
- Dario Mora Photographer
- Ogilvy & Mather Bogotá Agency
- Julian Gutierrez
Format
- Advertisement 274
Clients
This is a print advertisement for Carulla, a supermarket chain targeting high-profile customers with its own line of cutlery. The issue Carulla wanted to tackle was the gap where people weren't willing to pay an extra price for fine-cut knives because they were all generics. The goal of this campaign was to emphasize the difference between a fine-cut knife versus an ordinary one. Using the columns in the print advertisement, a fish is laid underneath, with the columns acting as slices made on the fish with the Carulla knives.
Carulla Knives- Oglivy & Mather Bogota