Ski Jump Contest Advertisement

This advertisement, created by Francisco Tamagno for the 1919 Chamonix Mont-Blanc ski jump contest, is sourced from Alamy. According to Milano Cortina, Chamonix has a long history of hosting ski jumping events, including the 1924 Olympics, where the sport made its Olympic debut. In the graphic, a man and woman are depicted jumping off the side of a mountain, both athletes reaching an equal height, symbolizing gender equality. While the female athlete is wearing a long skirt—reflecting the traditional attire for women of the time—she is portrayed as strong and equal to her male counterpart, with both athletes extending their arms in unison. It raises the question of whether the skirt was a reflection of the typical athletic wear (or lack thereof) of the period, or if it was a deliberate design choice. Regardless, the advertisement conveys a sense of equality between male and female athletes.