The Indianapolis Times,  furniture ad

The page of the Indianapolis times takes up about ¾ of the page with two advertisements, both boasting cut prices. These price cuts are more than likely a direct result of the economy of the US at the time, as this was produced on the front end of The Great Depression.  

The ad to the right pleas with the newly “thrifty wife” to help the finances of the home by buying from Ideal Furniture Co. The ad first calls the viewers attention with “HELP” and “Cut-Price Furniture,” then takes them through the furniture they could buy for cheap, before arriving at the brand name. It shows that the advertiser wasn't as concerned with getting the consumer to recognize branding, but rather sell them the idea that they will be getting the best deals on furniture.

The advertisement to the left of Ideal Furniture Co.'s takes on a similar theme of boasting prices, although they showcase their brandname in the largest letters. Haag's entire ad is a list of prices. It is clear that they feel the consumer cares most about the costs of goods.

All three of the much smaller ads in the bottom left corner boast low prices and expenses that don't require great credit to qualify for.