1915 Kellogg’s Corn Flakes Magazine Ad
Advertising design circa 1900 was undergoing transformations that reflected the development of technology, industrialization, consumerism, and the expansion of print media. Specifically within food advertisements, companies started creating campaign ads, a series of different advertisements that were all centered around the same theme. These campaigns were targeted towards different audiences, many of which appealed to the middle class, incorporating themes such as ease, luxury, and convenience that workers at the time prioritized.
Kellogg’s was one of the first companies to create long-lasting advertisement campaigns, focusing on easy morning meals for the middle class with their cereal. They used tactical marketing, incorporating images of smiling children and women to appeal to families and home-like aesthetics. Many advertisements also included slogans like “Every grocer everywhere sells Kellogg’s every day.” Creating a connection between customers and their local shopping markets. These ads focused heavily on visual aspects, images, bold typography, cereal box illustrations, and vivid colors for print ads. At this time, Kellogg’s began to find its signature branding, with its red script logo recognized widely today.
[Contextual information provided by Story Maps, The Foundation of Economic Education and Kreafolk]
https://storymaps.arcgis.com/stories/d917ad31ff5546a6bbf4ad3892fb5703
