Teatro Municipal General San Martín

Year: 1981

Format: Poster

Media: Paper

Technique(s): Offset lithography

Dimensions: 27 1/2 in. x 19 1/2 in.

Designer Overview
Edgardo Giménez

October 14, 1942-Present

Argentina

Raised in Santa Fe, Argentina, Edgardo Giménez is a self taught artist who expanded upon his artistic mediums through scenography, graphic design, painting, sculpture, industrial design and architecture. At the age of fourteen, Giménez started his first job at an advertising agency, ending up in his favorite position as a member of their drawing team. Under the advisement of Jorge Romero Brest, his mentor and director of the vanguardist Di Tella Institute, Giménez among other artists grew to fame during the Argentinian Pop movement in the mid-1960s as one of the movement’s central figures.

Giménez’s work shows a great variety of expression and experimentation of tools where his designs often displayed a use of photomontage, vibrant colors, imaginative typography all within a unique, abstract composition. Giménez was most known for his ability to create daring images that enticed curiosity within his viewer, stunning them in his challenges against social norms. International artistic movements such as pop art, psychedelia, new abstraction, kinetic art and postmodernism were a large influence in his work and is what made him recognized in his community.