"Join the ATS", "The Blonde Bombshell"

Year: 1941

Format: Poster

Media: Paper

Technique(s): Colored Lithography

Designer Overview
Abram Games

July 29, 1914 - August 27, 1996

London, United Kingdom

A son of Jewish refugees who emigrated to Britain, Games was a self-taught designer that was first inspired in the creative world by his father, a photographer, at an early age.  Being his one of the first biggest influences of a creative design process for Games, his father taught Games several techniques that he would later implement in his work. During the 1930s, Games was a student at St. Martin’s School of Art in London and, by the end, Abram established himself as a designer and poster artist. Games’s career from then on lead to great freelance collaborations with organizations such as London Transport, Shell, and the General Post Office.

Nine months following the outbreak of WWII, Abrams began working under the War Office Public Relations Directorate to design posters for the Army. In his role as an “Official War Poster Artist,” Abram used his art to make an important contribution to the war effort, often designing with a direct and sometimes controversial message that had an impact of art’s influence of persuasion.