Charlotte Country Day School

Strive to find unique and new designs.

Charlotte Country Day School is a private school in Charlotte, North Carolina, founded in 1941. The logo and mascot of Charlotte Country Day School have changed over time. The school seal has evolved since it was first adopted in 1960, but the acorn has remained constant. The acorn symbolizes patience, perseverance, and hard work. The school logo is the primary visual identity for Country Day. It combines with the color palette, fonts, and photo and image styles to provide a unique look and feel for Country Day communication materials (Brand Identity and Style Guide).

For this important primary visual identity, it is important to maintain the correct color match whether communicating through print or online (Brand Identity and Style Guide).

Colors will vary slightly depending on the medium. This brand palette is used when creating works with two or three spot colors, such as brochures, flyers, and posters. Cyan, magenta, yellow, and black are the primary colors of the school palette, and green and gold are the colors that were popular in the 1900-2000 period. Some schools use gold as their primary color. Because gold represents a more high-end representative color in the eyes of many people. And green is also one of the colors that represent Charlotte (Brand Identity and Style Guide).

As part of the school's branding standards, the school chose to use two main fonts. Sans Serif Franklin Gothic Standard conveys a modern feel (Brand Identity and Style Guide).

There were a lot of international posters with Swiss style at the time, so the school considered their future development and also considered the United States to be a country that was more open to international relevance, so this font was used as part of the logo. The Serif Filosofia font conveys a more traditional feel (Brand Identity and Style Guide).

For a school created in this era, combined with the history of the United States at the time. They wanted to connect with the new international community while also maintaining some of the traditional good ideas of the past, so two different fonts were considered. Used together, they can create visual interest and contrast, balancing the solid foundation of our brand and the forward-looking message (Brand Identity and Style Guide).