The Charlotte Post, Belk Ad

This 1977 Belk department store advertisement for Fashion Fair’s "City Lights Kit" showcases the brand’s approach to inclusivity and targeted marketing, particularly for African American women. Featuring a glamorous model the ad promotes a collection of beauty products that includes nail polish, lipstick, and blush. The monochromatic design, combined with bold typography and language like “Hey Glamour Girl,” appeals to consumers seeking sophistication. This ad highlights Belk’s alignment with the era’s trends of empowerment and representation in beauty advertising and  reflects the growing importance of cosmetics in their stores.