Beverage World: The First 100 Years of Pepsi

This publication of “Beverage World” features the company Pepsi and its 100 year anniversary. This volume 117 of Beverage World was published January 1998 and walks the reader through the origins of Pepsi and how the brand's style and product packaging had changed over the course of 100 years and how it arrived at its most updated product at the time (1998). The cover itself features two different Pepsi bottles cheering to one another. The bottle on the left is the first ever product design while the bottle on the right was the most updated product design at the time. These two bottles are "cheers-ing" together in celebration of 100 years. This publication goes into depth on the brand identity and packing design changes made over the first 100 years of Pepsi's existence.