Silver Bells Sheet Music and Wendell Hall Promotion

Composed by Jay Livingston and Ray Evans, Silver Bells debuted in the 1951 motion picture The Lemon Drop Kid, directed by Sidney Lanfield. 

Wendell Hall was an American artist best recognized for his talent in preforming a variety of string instruments, including the ukulele, throughout the 1920s. He is the male figure portrayed playing the instrument in the back cover.

The front and back cover are attached to one another, however, there is not much correlation between the two apart from being published by music companies based on 1619 Broadway, NY, a building named the ‘Brill Building’; a hub for music publishing in the mid-20th century.  It was common for different music companies to collaborate/promote different artists together, as these independent companies formed a sense of community by working toward the same purpose.

The sheet music included inside may also be played on instruments like the guitar or piano, it's also possible the music can be played on the ukulele for its simplicity and popularity in playing holiday songs. Designs like these 

Sources:

1. “Biography of Wendell Hall.” The Wendell Hall Online Museum, 2022. https://wendellhallmuseum.wixsite.com/online/biography-of-wendell-hall.
2. Furia, Philip, and Michael Lasser. Essay. In Silver Bells, 233–233. Abingdon, England: LLC Routledge, 2006. https://books.google.com/books?id=ARrfAQAAQBAJ&pg=PA233#v=onepage&q&f=false.
3. Garofolo, Reebee. “The Brill Building: Assembly-Line Pop.” Encyclopædia Britannica, June 12, 2023. https://www.britannica.com/topic/The-Brill-Building-Assembly-Line-Pop-1688332