Đẹp Magazine 

The publication, known as Đẹp Magazine (a monthly magazine), is published by the Vietnam News Agency. In September 2007, this is Đep Magazine's publication of their ideal vision of lifestyle and the hottest trends in that day and age.  

Đẹp in Vietnamese means pretty, so it has a bunch of products that are akin to makeup and fashion. Alongside that, this features lifestyle trends that were popular during that time. The build of the magazine takes a similar build to Vogue magazine in the way that it uses a bright color to highlight its masthead and features a model of big significance, that being Hoai Huong. However, it's rather minimalistic in the details, only having the publication, masthead, feature model, model credit, and only three coverings. This is further highlighted by the attributes the rest of the issue uses: decorative textures, shiny color schemes, bolding the names to feature them, and contrasting elements like plain backgrounds on texture-heavy subjects or reverse to draw attention to what is being featured in a section. 

This is important to graphic design because we can see how other countries highlight different aspects of design and feature what is significant in their perspective. Simplification is their favored use, optimizing the features using simple techniques while also advertising their said stories and products they want to highlight as well. 
 

Sources:

Hyson, Katie. 2024. “New Exhibit Reimagines Vietnamese Beauty Standards with Deep Roots.” KPBS Public Media. May 10, 2024. https://www.kpbs.org/news/racial-justice-social-equity/2024/05/10/new-exhibit-reimagines-vietnamese-beauty-standards-with-deep-roots.

caukieucollective. 2021. “Timeline of Vietnam Beauty Standards:From Pre-Colonial Times to Present-Day – Cầu Kiều Collective.” June 25, 2021. https://caukieucollective.com/timeline-of-vietnam-beauty-standards/.

Tran, Khanh. 2018. “The Evolution of Vietnamese Beauty through Old Ads | Saigoneer.” Saigoneer.com. June 3, 2018. https://saigoneer.com/saigon-culture/13282-the-evolution-of-vietnamese-beauty-through-old-ads.

“About Us | Dep Lifestyle Magazine.” 2024. Deplifestylemagazine.com. 2024. https://deplifestylemagazine.com/?page_id=13.

Admin. 2023. “2007 Fashion Trends.” Fashion-Era. January 28, 2023. https://fashion-era.com/fashion-trends/2007-fashion.

“The Complete Vogue Archive.” n.d. Vogue | the Complete Archive. https://archive.vogue.com/issues/2007.

‌“Tạp Chí Hàng Đầu về Thời Trang, Mỹ Phẩm, Nghệ Thuật và Giải Trí - Tạp Chí Đẹp.” 2019. Tạp Chí Đẹp. 2019. https://dep.com.vn.

Wikipedia Contributors. 2024. “Vietnam News Agency.” Wikipedia. Wikimedia Foundation. October 22, 2024.

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