Children's Toy Advertisement

Industrialization not only made advertising easier to create and circulate, but also made new types of toys available. The growing postwar middle class of the 1940s and economic expansion in the United States made possible a larger market for children's toys and media (although this document was made before the end of WWII so this may not yet be applicable). 

In the early 20th century, advertisers began to market directly to children rather than their parents. This document seems to be marketed specifically to young girls, stating “what a thrill your little girl will get” in regards to the baking set. The advertisement in general encourages girls to mimic what they see from their parents (presumably mothers) on a smaller scale.
 

This document reflects the social and economic standing of the United States in the early 1940s. The expectation of young girls and women to spend their time training for household duties while young boys played with instruments, toy dogs, and guns reflects the social standards of the time. The economic standards are also somewhat reflected. Though not at the economic boom post-war, 1940 marks the beginning of recovery from the Great Depression from 1929-1939.