Simple and easy to understand trademark
Unfortunately, there is not much information about the logo font. The name and history of the logo font are not available. Only fonts close to the logo font can be found for analysis, and from this similar font, we can also understand the meaning associated with this font between 2000 and 2010. However, there is only a little information about Guinevere Pro, which is very mysterious and makes people want to dig. Guinevere Pro is a font that is very close to the logo. Guinevere Pro is a font designed by Icelandic art director and vector processing master Sigurdur Armannsson. The project started in 2001 – to see how all the above reacted/changed to achieve different weights of the alphabet (Guinevere Pro: Canada Type). This experiment has been continuously improved and refined through years of technological changes, and the final result ten years later is Guinevere Pro (Guinevere Pro: Canada Type). It has built-in lowercase letters, alternate letters, ligatures, and supports multiple Latin languages. The support for multiple Latin languages can be related to the logo font, as well as some of its history. For example, the owner of the restaurant lived and worked in Latin America for many years. “Classical training and world travel inspired our casual dining concept today. I lived and worked in Latin America for many years, such as Bolivia, Peru and Mexico, and had the opportunity to visit France at a very young age” (Cafe Monte). The reason why the logo of this restaurant uses that font is because of his experience in Latin America (Cafe Monte). The pattern on the logo is used to make it easier for people to understand. As for the pattern in the middle, it simply depicts a person in action. The hat on the person in the picture can show that he is a chef or a part of the restaurant, and the movement of this pattern is a running form. As its website describes: "Enjoy our quick counter service or full-service approach. Fresh food, "from-farm-to-table" specialties, served in French provincial style” (Cafe Monte).
Logotype from the Cafe Monte, founded in 2007 in Charlotte, North Carolina.
