"Who says, 'It's a Man's World'?" Trans World Airlines (TWA) Ad
Date
Format
- Advertisement 206
Publishers
Media
- paper 1341
Locations Made
- Japan 264
- Usa 14
- Oita Prefecture
Trans World Airlines (TWA) highlighted women who were still fighting for equal pay and opportunity in the workplace in the 1950s with an advertisement that reads, "Who says, 'It's a Man's World'?" TWA was successful in generating a message that resonated with women all across the world by presenting a sophisticated lady flying alone. The paragraph following delves into the identity of the "woman who flies TWA" and her increased opportunities and respect for flying solo. This design is important to the history of graphic design because with it, TWA aimed to demonstrate solidarity with women's rights. By emphasizing their ability to offer solo travel, a concept uncommon in 1950s advertisements and life, it highlights the potential for women's freedom.