‘The Quest of The Golden Girl’ printed by Ethel Reed. 

The advent of new printing technologies led to a dramatic quickening of the print process. This eventually allowed for a flourishing of  works coming from individuals and groups that had previously rarely ever had access to the technology and institutions required to produce such works. 

A consequence of this revolution was that it became more common for marginalized groups and individuals to engage with design. Additionally, women's rights in particular, would see notable changes during the 1800s that made women able to be more involved in affairs seen as traditionally only for men. 

This piece in particular is a poster printed by Illustrator and Designer Ethel Reed advertising a book titled ‘The Quest of the Golden Girl’ by Richard Le Gallienne, designed and shown in 1893.