The Charlotte Post (Charlotte,  NC) - Professional Beauty Supply

The Professional Beauty Supply (PBS) is a historical cosmetics and hair supplies store in Charlotte, NC. This 1982 ad from The Charlotte Post features a sale for Sta-Sof-Fro, the first product to soften afro hair.  Sta-Sof-Fro was developed in  Atlanta, Georgia in 1973, years into the Black is Beautiful movement. This illustrated ad informs customers of a sale while encouraging black men & women in NC to embrace their natural hair.