Toyota ReBORN Commercial 「大雄和技子的小孩」篇 30s (繁中)

This is a Japanese advertisement showcasing the trend of surreal, outlandish commercials popular in Japan in recent decades. These adverts often seem “weird” to Western audiences because of differing values in advertising.

In the West, “good” advertisements fit a mold. They can break the norm somewhat, but anything that is seen as straying too far is likely to alienate customers. Humor is also used sparingly and is usually not the main focus. In contrast, Japanese advertisements value humor and absurdity, attempting to leave a lasting impression on their audiences by shocking them or making them laugh.

Without understanding the cultural context, Japanese advertisements initially seem like bad design to Westerners. With this context, they can be viewed from another angle and better understood.