She Found she Married Two Men Budweiser Advertisement
This Budweiser advertisement poster emphasizes that what people see and read influences society and sets expectations. This ad is extremely sexist, however at the time, Budweiser was playing into the American social dynamics which society could relate to. They are appealing to women by relating to her perceptions of her husband. They are acknowledging that she works hard to maintain her home and commending her, contrasting with other ads because it is interpreted as being sympathetic towards a woman's struggles. The audience is directed at women because they are recognized as the ones who do the grocery shopping, which means they are buying the beer for their husbands.
In society at this time, a woman's value was determined by her ability to please her husband through the means of taking care of the house: cooking, cleaning and making meals. The tone of the poster is very confident, which persuades women to believe that an essential part of keeping your husband satisfied is through Budweiser beer, giving her a high sense of self worth. The emphasis and the size of the woman in the ad, compared to the actual beer, shows what type of attention the ad is trying to attract. Additionally, the text is extremely offensive, emphasizing him in making him content.
Budweiser ads throughout time have an increased sexualization and objectification of women in relation to beer. In the 1950’s although sexist, the ads depict women as hardworking individuals who are providing service to their families. As time progressed, the ads have separated a woman's mind from her body, leading men to believe they only want women for their bodies, forming a culture of disposable women, similar to the disposability of a beer bottle. The intention of an advertisement is to influence society to believe a certain way…By putting these ads into society, it allows people to continually sexualize and objectify women. This also teaches women to value themselves in a specific and inaccurate way.
