Bomba y Plena Festival Poster (1978)

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This poster features hand-drawn typography and culturally resonant imagery celebrating Bomba y Plena music, with Doña Jacinta Hernández Archeval prominently featured as a symbol of cultural heritage. 

The use of typography and visual elements not only promotes the festival, but also reinforces the cultural significance of Bomba y Plena music, showcasing how design can shape and reflect perceptions of Latino heritage. The lettering employs a sense of heritage and authenticity. 

The poster captures a moment in the late 20th century when there was a growing recognition and celebration of Latino culture in mainstream media. By critically analyzing this poster, we can understand how graphic design strategies were used to elevate and highlight Latino cultural contributions, influencing broader perceptions and representation.

5to Bomba y Plena Festival Poster
5to Bomba y Plena Festival Poster