Lait pur Stérilisé, de la Vingeanne Poster
Date
circa 1894
Credits
- Théophile-Alexandre Steinlen Designer
Format
- Poster 1658
- Illustration 266
- Advertising 482
Type of Work
- Finished work 5471
Techniques
- offset lithography 507
- illustration 126
- printing 415
Dimensions
99 × 138 cm
Locations Made
- France 11
This is one of the earliest food posters and examples of food advertising. Depicting a girl drinking milk, posters such as these have gone on to shape the advertising industry as we know it today, popularizing the writing system of food advertising, where an image is shown with the food in use, a slogan catches the readers eye (typically in a unique font) and the brand is noted somewhere on the page. This poster also illustrates motifs of cute advertising, using cats to emphasize the milk’s deliciousness, which inspired popular brands such as Nestle.
Lait pur Stérilisé, de la Vingeanne