Gillette Venus Embrace and Gillette Fusion Power
Gillette razors are a popular example of gendered packaging. Color, language, and typography are dependent on the target demographic. Gillette Venus Embrace is marketed towards women, using softer and more elegant colors, fonts, and wording. Gillette Fusion Power is marketed towards men, using stronger and more bold colors, fonts, and wording.
Two razors made by the same company but marketed towards different genders