Girl Is Not A 4 Letter Word
Date
Credits
- Cindy Whitehead Designer
- Dwindle Inc.
Format
Type of Work
- Finished work 5481
- Photo(s) 141
Techniques
- printing 434
Locations Made
Typographical skateboard designed by professional skater Cindy Whitehead, manufactured by Dwindle Distribution. The goal of Whitehead's brand “Girl is NOT a 4 Letter Word” is to give women in action sports the same opportunities and recognition as their male counterparts. As per the goal, this piece uplifts women in sports through the use of exciting, cool imagery that reflects the powerful nature of the sport. Whitehead's use of typography is also powerful, not only in the text itself but in the approach as the typeface chosen reflects the ideas of taking back power and rejecting the status quo. Pushing back against stereotypes that women in sports have faced in the past and reminding women that they are meant to fill the space they are in.
