A Walk In Time
Date
Credits
- Steve Bevitt Copywriter
- Jaren Dahlstrom 3 Creative Director
- Jaren Dahlstrom 3 Photographer
- S.F. Historic Society Illustrator
- Jaren Dahlstrom 3 Graphic Designer
- Jaren Dahlstrom 3 Illustrator
Format
- Booklet 98
Type of Work
- Finished work 5482
- Photo(s) 141
Clients
Techniques
- staple bound 76
- offset lithography 513
- 4-color printing 51
- 2-color printing 60
- photography 75
- embossing 15
- illustration 132
Dimensions
Printed Pages
Locations Made
- United States 756
- California 232
- San Fracisco
A Simpson Paper Company paper promotion for the Teton line of text and cover papers. Created in 1974, this 16-page booklet demonstrates the printability of this line of printing paper.
The subject is the history and ecology of Pt. Reyes National Seashore. Jaren Dahlstrom, the designer, uses a variety of printing techniques to explore the creative possibilities of this versatile printing paper, from the embossing of the title on the front cover to the use of metallic gold and black duotone on Sir Francis Drake's plaque, or a combination of solid magenta and a black line photograph of the ship, or the combination of solid black and line drawing of the Osprey, to the use white inks on various other images. Jaren put this paper through its paces and Simpson's Teton's various colors came through brilliantly. By demonstrating outstanding ink hold and the printability of this paper this design did exactly what the client needed to prove that they don't sell paper; they sell how good ink looks on the paper. For 16 years, Crow-Quill produced a variety of printing paper promotions for both the coated and text & cover paper lines for Simpson's Paper Company's Don Lemoine, Marketing Manager.
The graphic design firm for “A Walk in Time” was Crow-Quill Studios, San Francisco, CA. Creative director, head graphic designer, illustrator & photographer for this promotion was Jaren Dahlstrom, copywriter Steve Bevitt, and additional historical illustrations were provided by the S.F. Historical Society.
