Dunkin' Donuts Logo

The Dunkin' Donuts logo was designed in 1975 by Lucia DeRespinis and is still used almost 50 years later. DeRespinis studied Industrial Design at Pratt Institute and graduated in 1952, returning to teach from 1975-2020. She resigned from her teaching role at Pratt (at age 93) because teaching went virtual and she didn't believe a 3D practice could be taught with integrity in a 2D setting.  From 1954-1963 she practiced as an industrial designer at the design studio George Nelson and Associates.