Eye-Bee-M
Eye-Bee-M was a poster created by Paul Rand in 1981. It was created for a major computer technology company IBM. This design was based on the Rebus principles which is using sounds of a word to create a completely different meaning. Although the design is simple it was a clever way to explore the relationship between sound and meaning through the use of pictorial elements.
![Eye-Bee-M ](https://thumbs.peoplesgdarchive.org/static/media-items/image/32494/upto-1440x730/66462bd8/1/Screenshot%202024-05-16%20at%2011.52.50%20AM.png)