Hot Wheels Blister Pack Packaging

This is the package that all Hotwheels have come in over the years. Originally designed by Otto Kuhni in 1968 for the first Hotwheel die-cast 1:64 scale model car (The image shown is from 1999 designed by Micheal Heralda ). 

The Hotwheels brand has become a place for people of all age groups to express creativity through design many designers move from the car industry to be more creative with their designs. The packaging is important because it matches the level of camp and boldness of the model custom cars held within.

here are some sources and examples of the ways Hot Wheels has been influential 

"Hot Wheels 35th Anniversary. (Backtalk)." Machine Design, March 20, 2003, 101. Gale OneFile: Business (accessed May 1, 2024). https://link-gale-com.proxy.lib.pdx.edu/apps/doc/A99378519/ITBC?u=s1185784&sid=bookmark-ITBC&xid=f9dc8cb1.

Lingeman, Jacob. "STILL SMOKIN'; Hot Wheels taps expertise for 40th-anniversary designs." AutoWeek, December 24, 2007, 41. Gale OneFile: Business (accessed May 1, 2024). https://link-gale-com.proxy.lib.pdx.edu/apps/doc/A172829189/ITBC?u=s1185784&sid=bookmark-ITBC&xid=0d66a0a6.

Stephens, Dustin. Sunday Morning. Toys : Mattel - a Toy Story. New York, NY: Columbia Broadcasting System, 2013.

Accessed April 30, 2024.

https://www.hemmings.com/stories/2017/07/12/otto-kuhni-creator-of-the-hot-wheels-logo-inspired-g

nerations-of-kids. 

-Gabe Bidney

@gabe_bidney  on Instagram