2012 London Olympics Logo
Date
June 2007
Credits
Format
- Logo 360
Type of Work
- Finished work 5644
Techniques
- digital 245
Locations Made
- United Kingdom 179
- England 92
- Greater London
Wolff Olins, a branding consultancy firm, designed London's infamous 2012 Summer Olympics logo. The logo was officially unveiled on June 4, 2007. The design faced major criticism from people believing it did a bad job of representing London. The use of boldness obstructed the message and reduced the clarity of the image. In conclusion, this logo will go down as one of the most controversial logos in Olympic history.
