2012 London Olympics Logo
Date
June 2007
Credits
Format
- Logo 363
Type of Work
- Finished work 5648
Techniques
- digital 248
Locations Made
- United Kingdom 182
- England 93
- Greater London
Wolff Olins, a branding consultancy firm, designed London's infamous 2012 Summer Olympics logo. The logo was officially unveiled on June 4, 2007. The design faced major criticism from people believing it did a bad job of representing London. The use of boldness obstructed the message and reduced the clarity of the image. In conclusion, this logo will go down as one of the most controversial logos in Olympic history.
