Whole Earth Button

In 1966 Stewart Brand started distributing buttons that inquired, “Why haven’t we seen a photograph of the whole Earth yet?” Two years later in 1968, NASA released the first image of the whole Earth known as “Earth Rise” or “Blue Marble”. Seeing the whole Earth prompted a profound shift in perspective, urging individuals to reconsider their relationship with the planet. It raised awareness about environmental issues by showcasing the Earth's fragility and interconnectedness. Additionally, it fueled interest in space exploration, highlighting its potential for both scientific discovery and altering societal perceptions. Moreover, the iconic "Whole Earth" image became emblematic of the environmental movement, fostering unity and a shared sense of responsibility. Ultimately, Brand's question sparked a cultural and intellectual shift, emphasizing global consciousness and environmental stewardship. In 1968, Brand went on to found the iconic Whole Earth Catalog, aka the analogue predecessor to the Internet search engine.