Forrest Gump VHS tape

Forrest Gump is a critically acclaimed 1994 film based on the book of the same name released in 1986. The film centers on the life of a disabled man named Forrest and his journey through the major events of the mid-to-late 1900s.

The box's main feature on the front is a modified version of the film's poster with various elements resized and rearranged to fit the aspect ratio of the box. The poster itself centers on a shot of Tom Hanks as Forrest sitting on a bench over a white background, with the film's title, tagline, and lead actor listed above it with a dynamic and unique typographic layout. The pure white background continues to every side of the box, including the sides, featuring another version of the title, a picture of Hanks, and the Paramount Logo. The back of the box features multiple shots from the movie spread across the composition, with a quote from the film at the top and a few paragraphs of text describing the film's critical acclaim in the middle, rounded out by supplementary information at the bottom. The top of the box has a simplified version of the film's title and extra information on the left, with the Paramount Logo on the right.

This VHS package acts as an example of iconic imagery being used to grab people's attention and remind them of popular media. The shot of Forrest on the bench is one of the most iconic from the film, and has remained a stalwart feature of popular culture since the movie released. This shot being front and center on the box serves to hone in on people's knowledge of this iconic shot and convince them to purchase the product. Even to people unfamiliar with Forrest Gump, the shot had been discussed so much that it would still resonate with peoples' memories and convince them to look at the box more closely and potentially buy the VHS.