“Oishii Seikatsu (delicious life)” (1978)
Date
1978
Credits
- Katsumi Asaba 15 Graphic Designer
Format
- Poster 1707
Type of Work
- Finished work 5482
Media
- paper 1354
Techniques
- photography 75
- printing 438
Locations Made
- Japan 264
This is a poster designed by Katsumi Asaba in collaboration with Seibu Department Stores. The poster was created as part of a promotional campaign for Seibu's food and lifestyle offerings. It features a man holding traditional paper with Japanese lettering translated to 'Delicious life.' Although there is a theme of traditionalism, there is also a modern touch, with a young man in glasses wearing traditional Japanese clothing. This blend creates a distinct style that could reflect the theme of Seibu's items.