"Diana” (1978)
Date
1978
Credits
- Katsumi Asaba 15 Graphic Designer
Format
- Poster 1624
Type of Work
- Finished work 5442
Clients
Media
- paper 1207
Techniques
- photography 73
- printing 402
Locations Made
- Japan 262
This is a promotional poster designed by Katsumi Asaba for the shoe retailer 'Diana.' Asaba incorporates his signature typography, featuring a larger dot at the end of the sentence, drawing more attention to the message of the text. The typeface translates to 'watch your step.' The image depicts giant legs with bright red shoes, emphasizing the shoes themselves. Additionally, there appears to be a man looking up at the woman; however, he is not focused on the shoes, which could allude to another aspect of the message of 'watch your step.' With a striking image, the typography appears simple yet straightforward.
