"Diana” (1978)
Date
1978
Credits
- Katsumi Asaba 12 Graphic Designer
Format
- Poster 1535
Type of Work
- Finished work 5276
Clients
Media
- paper 1108
Techniques
- photography 61
- printing 348
Locations Made
- Japan 243
This is a promotional poster designed by Katsumi Asaba for the shoe retailer 'Diana.' Asaba incorporates his signature typography, featuring a larger dot at the end of the sentence, drawing more attention to the message of the text. The typeface translates to 'watch your step.' The image depicts giant legs with bright red shoes, emphasizing the shoes themselves. Additionally, there appears to be a man looking up at the woman; however, he is not focused on the shoes, which could allude to another aspect of the message of 'watch your step.' With a striking image, the typography appears simple yet straightforward.
