"Diana” (1978)
Date
1978
Credits
- Katsumi Asaba 19 Graphic Designer
Format
- Poster 2696
Type of Work
- Finished work 5657
Clients
Media
- paper 2247
Techniques
- photography 162
- printing 990
Locations Made
- Japan 609
This is a promotional poster designed by Katsumi Asaba for the shoe retailer 'Diana.' Asaba incorporates his signature typography, featuring a larger dot at the end of the sentence, drawing more attention to the message of the text. The typeface translates to 'watch your step.' The image depicts giant legs with bright red shoes, emphasizing the shoes themselves. Additionally, there appears to be a man looking up at the woman; however, he is not focused on the shoes, which could allude to another aspect of the message of 'watch your step.' With a striking image, the typography appears simple yet straightforward.
