"Diana” (1978)
Date
1978
Credits
- Katsumi Asaba 15 Graphic Designer
Format
- Poster 1707
Type of Work
- Finished work 5482
Clients
Media
- paper 1354
Techniques
- photography 75
- printing 438
Locations Made
- Japan 264
This is a promotional poster designed by Katsumi Asaba for the shoe retailer 'Diana.' Asaba incorporates his signature typography, featuring a larger dot at the end of the sentence, drawing more attention to the message of the text. The typeface translates to 'watch your step.' The image depicts giant legs with bright red shoes, emphasizing the shoes themselves. Additionally, there appears to be a man looking up at the woman; however, he is not focused on the shoes, which could allude to another aspect of the message of 'watch your step.' With a striking image, the typography appears simple yet straightforward.
