Suntory Old “Dream Road” Poster

This poster was designed by Katsumi Asaba for Suntory Old's premium whisky. Their collaboration helped establish the brand's visual identity. From this poster, it can be seen that the calligraphy on the right-hand side appears to be done with ink and brush. However, the end of the sentence has a more modernized circle, marking its conclusion. It is also larger and more pronounced, contrasting with the softer and delicate nature of the other text. The image in the center also draws attention to Suntory's main message of Yume Kaido, or 'dream road', creating a landscape that emphasizes the allure of traveling on this road with a community. The whisky is also featured at the top left-hand corner along with additional typefaces to describe the drink