Kewpie Mayonnaise Vegetable Series

This poster was designed by Katsumi Asaba for advertising the brand Kewpie and their "vegetable series" release. The poster promotes the freshness of vegetables, depicting them still in the soil to convey their lively and fresh quality. It emphasizes the vibrant colors of the vegetables, accompanied by simple and small typefaces such as kanji. The largest typeface, centered and larger at the bottom in color, highlights the message, contrasting with the smaller white typefaces in the top right-hand corner.