Ghost VHS tape

Ghost is a 1990 film centering on a man killed by a mugger's attempts to save his girlfriend from a similar fate with the help of a psychic. The film released to critical and financial success, earning two Academy Awards.

The front of the package centers on the film's poster with some of the text removed or rearranged. The title sits at the top, but under a list of the three main actors, while a line describing the film's win at the Oscars sits at the bottom. The sides feature a shot from the movie at the top, the film's title in the middle, and the Paramount logo at the bottom. The back features two shots from the movie with lines under them describing the film's wins at the Oscars. Above that are snippets from positive reviews, and below it are two paragraphs highlighting the film's positive reception as well as supplementary information on the film. The top of the box features the film's title and extra information on the left and the Paramount logo on the right.

The visuals of this VHS's package focus on highlighting the film's critical success as a method of marketing the film to home audiences. The prominent inclusion of the film's two Oscars on both the front and back, as well as the space typically taken up by a plot summary being replaced by more highlights of the film's praise by critics, show the package's priorities on what they believed would sell the film. It acts as an example of critical praise being used in service of marketing.