Logo for Korea Post (1984—2010)
Date
1984
Credits
- Ahn Jung-un Creative Director
- Gu Dong-jo Art Director
- Hyun Yong-soon
- Kim Hyun 2
- Kim Woo-hyun Reporter
- Kim Kyung-bae Designer
- Bae Cheon-bum Designer
- Hwang In-gu Designer
- Kim Kyung-hwan Designer
- Kim Song-hwi Designer
Format
- Logo 315
Type of Work
- Finished work 5562
Clients
Publishers
Locations Made
- South Korea 26
Links
A visual identity for Korean national postal service was designed after a survey in 1984 that showed the mark was unmemorable and carried a cold, unfriendly impression to the public. To counter the problem, Ahn Jung-un design research team came up with the logomark after a barn swallow (제비), which is a bird that symbolizes speed, accuracy, percision, friendliness, and a messenger of good news in Korean beliefs and folktales.
