“Scenes along the Grand Canyon National Park Rim Drive” Foldout Postcard

On the front and back of the postcard, bright oranges, blues, and pinks make up  illustrations of the publisher's perception of the Grand Canyon in the 1940s. The detailed imagery on the outside, and within the postcard, is accredited to halftone printing. The postcard opens like a folder, and contains 9 postcards that feature imagery on the fronts and backs. Different locations within and surrounding the Grand Canyon are listed inside the folder, alongside their corresponding print. All of the postcards are printed on one long strip of paper, folded to resemble an accordion and fit within the folder portion of the postcard. The inside of the folder describes each location mentioned along the foldout,  making sure to mention Fred Harvey's El Tovar Hotel. The previous owner of the postcard lists their visit taking place on March 21, 1953. 

The folder is accredited to Fred Harvey, and was produced sometime in the 1940s and 50s. Fred Harvey was an entrepreneur who established a variety of different hotels, restaurants, gift shops, and lunch rooms and used postcards as a means to advertise his businesses within the American Southwest. By presenting the audience with compelling descriptions of the many beautiful views of the Grand Canyon, Harvey is able to present the audience with what appears to be a world dissimilar to their own. Doing so not only draws in curiosity from the receiver of the postcard, but also business for his restaurants and hotels nearby the locations advertised within the folder. Postcards such as this one were created as a way to advertise the location featured through the personal connection of the sender and the receiver, increasing the opportunity to promote business effectively. Not only did the postcard remind the receiver that the sender was thinking of them, but it was also personal recommendation to visit the location advertised on the card.