“Arizona and the Grand Canyon” Foldout Postcard

On the front and back of the postcard, bright oranges, blues, and purples make up an illustration of the  publisher's perception of Arizona and the Grand Canyon in the 1940s. The detailed imagery on the outside, and within the postcard, is accredited to halftone printing. The postcard opens like a folder, and contains 9 postcards that feature imagery on the fronts and backs. Different locations surrounding the Grand Canyon are listed inside the folder, alongside their corresponding print. All of the postcards are printed on one long strip of paper, folded to resemble an accordion and fit within the folder portion of the postcard. The inside of the folder describes Arizona as a place before the locomotive, telephone, and telegraph's influence, a place home to Navajo. A lot of the prints within the postcard reference the Navajo, the Grand Canyon Nation Park, and the Fred Harvey Hotel. 

The folder is accredited to Fred Harvey, and was produced sometime in the 1940s and 50s. Fred Harvey was an entrepreneur who established a variety of different hotels, restaurants, gift shops, and lunch rooms and used postcards as a means to advertise his businesses within the American Southwest. By presenting the audience with a predisposed description of the Navajo, Hopi, and unusual landscape, Harvey was able to present the audience with what appeared to be a world dissimilar to their own, drawing in curiosity and business. Postcards such as this one were created as a way to advertise the location featured through the personal connection of the sender and the receiver, increasing the opportunity to promote business effectively. Not only did the postcard remind the receiver that the sender was thinking of them, but it was also personal recommendation to visit the location advertised on the card.