Print Ad for New Super Mario Bros. DS game

This poster was an advertisement for Nintendo's DS game, New Super Mario Bros.  The poster is set on a black background and split into two sections, mimicking the dual-screen layout of the console itself. The bottom half includes realistic imagery of an outdoor setting and a boy playing on a DS. The top half matches the background of the bottom, except the imagery is illustrated rather than photorealistic.  The two 3-D rendered main characters are also featured in this section in the same pose as on the packaging of the game. 

The poster uses two slightly different sans-serif typefaces. The top half uses a round typeface in all caps for the short message to grab the viewer's attention. The body text is set in a small and classic typeface to communicate the information easily.

This advertisement was meant to intrigue the video game community and show how this new game could be an exciting escape to a fun new world. The unique layout draws the viewer in and distinctly shows it is for the Nintendo DS.