J&M Coupon 


Johnston & Malone is a local bookstore that was founded in Auburn, AL in 1953. Considering that a stamp on the coupon reads “40th Anniversary,” we can assume that this was printed around 1993. This coupon is relevant to Graphic Design history because it serves as an example of 90's marketing and design. The depiction of Aubie the Tiger on the dollar invites Auburn University students to visit the store, but the details included in the body copy make deals available to any vistor.  The design is strategic because the light green paper and black ink  would make anyone want to grab the coupon at first glance. When they realize what the dollar represents, the customer already is predisposed to use their “five dollar bill.”