1983 U&lc magazine advertisements 

The magazine ran from 1970 to 1999, encompassing over 120 issues throughout its duration. It aimed to showcase and promote the latest typefaces from ITC, marking a departure from traditional metal-type production. Each issue presented innovative typographic layouts alongside illustrations and imagery, accompanied by discussions on the advantages of the new type designs. It quickly gained acclaim within design and typography circles, evolving into a coveted collector's item that symbolized a pivotal era in expressive typography.

These advertisements showcase innovative typographic layouts, employing asymmetry and diagonal type placement on the top right page. Their primary objective was to promote the new design approach and technology that designers were embracing during the 1980s. These ads paved the way for a fresh form of advertising and product promotion that continues to influence present-day strategies. The company relied heavily on whimsical cartoons and imagery to captivate viewers' attention and make typography an engaging element. Intriguing type and layout choices were also seen in achieving this goal, creating captivating compositions across many advertisements.