Rolls-Royce Advertisement (December 1988)

Featured in Architectural Digest’s December 1988 issue, this advertisement showcases of close-up shot of the front of a red Rolls-Royce, paired with a quote from legendary American architect Frank Lloyd Wright: “Give me the luxuries of life and I will gladly do without the necessities.” This powerful message, set above the image of the Rolls-Royce, captures the brand’s ethos. Rolls-Royce is a British manufacturer for aero engines and automotives renowned for elegance, durability, and meticulous design. The quote from Wright speaks to Rolls-Royce’s commitment to luxury and innovation and resonates with consumers’ desires for extraordinary experineces. This piece stands as a testament to the power of brand identity and narrative in advertising. It demonstrates how a simple graphic and carefully selected quote have the power to communicate a brand’s excellence as well as reinforce their position as one of the most prestigious in the automotive industry.