Scenic Gems of  Yosemite National Park souvenir folder

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The Scenic Gems of  Yosemite National Park Souvenir Folder is an amazing example of printing using halftone printing techniques. It provides amazing views of Sentinel Rock and Nevada Fall and other natural wonders of the park. The interior of the souvenir folder also provides description of the park. There are nine postcards provided within the interior of the folder.

This souvenir folder is from around the 1940s and was distributed by Western Publishing & Novelty Company located in Los Angeles, California and was copyrighted by Curt Teich & Co located in Chicago, Illinois. 

This souvenir folder documents a time when Americans were beginning to spend more time traveling and taking vacation time. Therefore, the need arose for postcards and souvenir folders to document their trips and send to their loved ones, so they could have a small glimpse into the experiences they had traveling. It also is a testament to the way that nature was able to be preserved for future generations once National Parks were established by the U.S. government.