J&M advertisement poster
Date
circa 1900
Credits
Format
- Poster 1686
Type of Work
- Finished work 5481
Media
- paper 1341
Techniques
- printing 434
Dimensions
13 × 16 in
This “The Tradition Continues” poster shows a peak of how poster design began to take some innovations when creating these. Through its ability to use a transparent sheet, it enabled to see a finish design without permanently placing an element onto the poster. This gave designers the flexibility to do different designs on one sheet saving a lot of time. This poster shows the history of how poster design discovered creativity how to be efficient.