SEGA Logo

The SEGA logo was first developed in 1945, with the original company being called Service Games. It was a black wordmark logo that was handwritten. In 1956, it changed to be a shortened version of the two words “Se” and “Ga”, for the first instance of Sega, soon before it became operated by Nihon Goraku Bussan. It could be red or red with a black outline and a font unique to the Sega logo. In 1975, it was changed to it's cobalt blue and Yagi Double font by Teruoki Yagi for a more futuristic look. In 1985, it was lightly tweaked to elongate the S and E, and square the E and G. This logo would be used to the present day and be one of the most recognizable logos in the gaming industry. The second logo was created by Martin Bromley and Richard Stewart during the time it was an American company while the recognizable present day iterations were made by an unknown artist. This change likely happened due to the branch in Japan gaining prominence from releasing video game consoles. The company became more Japanese run due to the Japanese domination of the video game industry at the time,  and Sega eventually becoming completely owned by Japanese companies after CSK Corporation acquired it.